When you think of candy, the first name that probably comes to mind is its sugar. IT’SUGAR has become a go-to destination for candy lovers, offering an amazing variety of treats in a fun and exciting shopping experience. From chocolates to gummies, IT’SUGAR has it all, and it’s not just a store—it’s an adventure into the world of sweet indulgence.
IT’SUGAR is more than just a candy store; it’s a place where you can relive the joy of candy shopping like never before. With over 100 locations across the U.S. and Canada, IT’SUGAR continues to transform the way we shop for our favorite sweets. Whether you’re visiting their iconic Times Square store or enjoying a local shop, IT’SUGAR brings a special touch to every candy lover’s day.
What Makes IT’SUGAR Different from Other Candy Stores?
IT’SUGAR stands out in the candy world for many reasons. It’s not just a place to buy candy; it’s a full-on candy adventure. IT’SUGAR offers over 10,000 types of candy, ranging from chocolate bars to unique gummy bears and even giant lollipops. The experience of shopping at IT’SUGAR is like stepping into a candy wonderland. The stores are designed to be fun and interactive, making them great places for people of all ages to visit.
Unlike typical candy stores, IT’SUGAR has a unique twist. The stores feel more like a department store for candy. Each section is dedicated to a different candy type or theme, and some locations even include candy-themed merchandise like T-shirts and mugs. This makes shopping at IT’SUGAR much more exciting than your average candy store experience.
The Sweet History of IT’SUGAR: From Pop-Up to Iconic Brand
IT’SUGAR began its journey in 2006, when Jeff Rubin had a dream to create the ultimate candy store. Before starting IT’SUGAR, Jeff worked with famous brands like FAO Schwarz. His experience inspired him to build a candy store that offered a fun and unique shopping experience. The first IT’SUGAR store opened in Atlantic City, New Jersey, and it quickly became a hit.
The concept of IT’SUGAR was simple yet effective. Rubin wanted to create a candy store that was much more than a place to buy sweets. He wanted to make it an experience. Over time, the store grew into a large brand, expanding to over 100 locations in the U.S. and Canada. Today, IT’SUGAR is known for its wide selection of candy and fun store designs, making it a destination for candy lovers.
IT’SUGAR: More Than Just Candy – A Complete Shopping Experience
When you walk into an IT’SUGAR store, you’re not just shopping for candy. You’re entering an experience. The stores are built to look like giant candy wonderlands, complete with brightly colored walls, fun displays, and candy-themed merchandise. This is part of IT’SUGAR’s goal: to make candy shopping fun, interactive, and memorable.
In addition to candy, IT’SUGAR offers a variety of fun products that tie into their candy theme. You can find clothing, mugs, and even pillows with candy designs. This makes IT’SUGAR more than just a candy store; it’s a place where customers can find fun and quirky items to take home, all while enjoying the sweet atmosphere. The combination of candy and other fun merchandise sets IT’SUGAR apart from any other candy store.
What Makes IT’SUGAR’s Shopping Experience Special?
- Fun, candy-themed displays
- Wide variety of products, including candy and merchandise
- Interactive and engaging store designs
Inside IT’SUGAR’s Flagship Locations: A Dream for Candy Lovers

One of the most exciting things about IT’SUGAR is its flagship stores, especially the one in Times Square, New York. This three-story candy paradise is filled with over 10,000 types of candy. It’s not just about shopping; it’s about experiencing candy like never before. The Times Square store even has a giant candy replica of the Statue of Liberty made entirely from jellybeans, making it a perfect spot for photos.
These flagship stores aren’t just in big cities like New York. IT’SUGAR has locations in places like California, Florida, and Chicago, and each store has its own unique design. Whether you’re visiting the iconic New York location or a newer shop in a popular area, IT’SUGAR always delivers an unforgettable candy shopping experience.
Why IT’SUGAR’s Licensing Partnerships Are a Game Changer
IT’SUGAR has also become known for its smart partnerships with well-known brands. By working with companies like Funko, Pusheen, and Sanrio, IT’SUGAR has been able to create unique candy-themed products. These products include everything from candy-filled T-shirts to adorable candy pillows and mugs. This adds another level of fun for customers who want to take a piece of IT’SUGAR home with them.
These licensing partnerships make IT’SUGAR more than just a candy store; they make it a lifestyle brand. When you visit one of their stores, it’s not just about buying candy; it’s about finding fun and quirky items that you can’t get anywhere else. For fans of the brands that IT’SUGAR collaborates with, these exclusive items are a huge draw.
Popular Licensing Partners
- Funko for collectible candy-themed figures
- Pusheen for adorable candy designs
- Sanrio for exclusive Hello Kitty products
IT’SUGAR’s Expanding Reach: From Coast to Coast
As IT’SUGAR continues to grow, the brand is expanding to more cities across the U.S. and Canada. The company recently opened an 18,000-square-foot store at Ala Moana Center in Honolulu and a flagship store in Chicago on Michigan Avenue. With over 100 locations, IT’SUGAR is bringing its candy-filled world to more people every year.
The company carefully chooses locations that attract lots of foot traffic. Whether it’s in a busy shopping center or a popular tourist spot, IT’SUGAR ensures that its stores are in the heart of the action. This strategy helps attract both locals and tourists, making every visit to IT’SUGAR a memorable one.
Where You Can Find IT’SUGAR Stores:
- Honolulu, Hawaii – 18,000-square-foot store
- Chicago, Illinois – Flagship store on Michigan Avenue
- San Francisco, California – Union Square location
IT’SUGAR’s Unique Candy Collection: Something for Every Sweet Tooth
When you step into IT’SUGAR, you’ll immediately notice the variety of candy on display. With over 10,000 types of candy, there’s something for every sweet tooth. Whether you’re craving classic chocolates, sour gummies, or fun candy-themed merchandise, IT’SUGAR has it all. The store’s vast selection makes it easy to find your favorite treats or discover something new and exciting.
One of the unique aspects of IT’SUGAR is its focus on offering candy that you can’t easily find in regular grocery stores. They stock rare international treats, quirky novelty candy, and oversized sweets that make perfect gifts or fun additions to any party. IT’SUGAR also keeps up with the latest candy trends, ensuring that its stores always have something fresh and exciting for visitors.
A Candy Collection Like No Other:
- International candies not available in regular stores
- Oversized candy for special occasions and gifts
- Novelty candy for fun, quirky experiences
IT’SUGAR’s Impact on Local Communities and Tourism
In addition to being a favorite destination for candy lovers, IT’SUGAR plays a big role in local communities and tourism. Many of the brand’s locations are in high-traffic areas like shopping malls, entertainment districts, and major tourist attractions. This allows IT’SUGAR to attract visitors from all over the world, making it a must-see stop when traveling to cities like New York, Chicago, and San Francisco.
By positioning its stores in popular areas, IT’SUGAR is able to contribute to local economies by drawing in tourists and locals alike. Visitors can shop for candy, enjoy the fun atmosphere, and even take home some unique, candy-themed souvenirs. This creates a strong sense of community, where both locals and tourists can enjoy a sweet experience together.
How IT’SUGAR Supports Local Communities:
- Brings tourists to major cities, boosting the local economy
- Supports local businesses in high-traffic areas by being part of popular shopping districts
- Offers unique, fun experiences for families and friends
IT’SUGAR’s Growth and Future Plans: Expanding Nationwide

As IT’SUGAR continues to grow, the brand shows no signs of slowing down. With over 100 locations in the U.S. and Canada, IT’SUGAR is rapidly expanding its presence across North America. The brand is focusing on opening new stores in busy, high-traffic areas, ensuring that its sweet shopping experience is accessible to more people.
IT’SUGAR is also keeping up with changing shopping habits by embracing both physical and online retail. The brand is working on expanding its online presence, allowing candy lovers to shop from the comfort of their homes. This move ensures that no matter where you are, you can enjoy the unique selection of candy and candy-themed merchandise that IT’SUGAR has to offer.
IT’SUGAR’s Future Plans Include:
- Expanding to more high-traffic locations across the U.S. and Canada
- Strengthening its online presence to reach more customers
- Introducing new candy-themed merchandise and collaborations
Conclusion
IT’SUGAR is not just a candy store; it’s a fun and exciting experience for everyone. Whether you’re looking for your favorite candy or a fun new treat, IT’SUGAR has something for you. The colorful stores, candy-filled displays, and fun atmosphere make it a special place to visit. It’s more than just shopping; it’s about having fun and indulging in the sweet joy of candy.
As IT’SUGAR continues to grow, it’s bringing its candy paradise to more places, making sure that people across North America can enjoy the experience. With its unique candy collection, fun atmosphere, and exciting merchandise, IT’SUGAR has become a favorite destination for candy lovers of all ages. So next time you’re near one of their stores, don’t miss out on the sweet adventure!
FAQs
Q: What is IT’SUGAR?
A: IT’SUGAR is a fun candy store that offers a huge variety of candies, sweets, and candy-themed merchandise. It’s a place where people of all ages can enjoy candy and have a fun experience.
Q: Where can I find IT’SUGAR stores?
A: IT’SUGAR has over 100 stores in the U.S. and Canada, with locations in popular tourist spots, malls, and busy cities.
Q: What types of candy does IT’SUGAR sell?
A: IT’SUGAR sells a wide range of candies, from chocolate to gummies, sour treats, and novelty sweets. You can find both classic favorites and unique options.
Q: Can I buy IT’SUGAR products online?
A: Yes, you can shop for IT’SUGAR candies and merchandise online through their website, so you can enjoy the sweet treats from home.
Q: Is IT’SUGAR a good place for gifts?
A: Absolutely! IT’SUGAR offers candy-themed gifts like T-shirts, mugs, and other fun items that make perfect gifts for candy lovers.